SWOT analysis is an excellent tool for evaluating analytical psychology on the strengths, weaknesses, opportunities and threats. SWOT analysis framework that provides a good background for the position and review the strategies and ideas in the Organization and, of course, self-defense. This analysis is used in organizations of business planning, and assessment of a competitor, business development and product marketing, research analysis and strategic planning. To evaluate all these, it will be a great help template. Templates such as evidence that the list of factors that affect an individual or group. This is also known as situational analysis and analysis used by the Organization to assess competitors and partners in a given situation.
Why is it important the SWOT analysis?
The template is in the form of a network divided into four different section. Referred to each of the sections as the strength and opportunities, weaknesses and threats. The matrix analysis helps you develop strategies to exploit and take advantage of the internal force in the best possible way and internal weaknesses. Strengths and weaknesses are internal to the individual components, as well as for the organization. While, opportunities, and threats analysis of the external factors that influence directly or indirectly to an individual or organization.
In simple terms, we can say that the SWOT analysis matrix helps in generating the data or information to match the goals, mission and capabilities, capabilities and environment of an individual or group. In the template profile, a force of positive attribute of the tangible and intangible that are within our control, Interior and include factors that are also in our or that block us from achieving our goal. This analysis indirectly helps in building confidence. Chances are the external factors that attracts us and gives us a reason to work hard and develop for them, comes another threat which is also the external factors that are not in the control of the individual and can hinder the achievement of personal goals. The following are examples of this analysis can be used to assess the four aspects mentioned.
A few examples
* An idea of business
* Potential competitors and partners
* A brand or product
* Opportunities for acquiring
* Company
* Strategic options for new product launch
* A procedure or method
* The service
* Opportunities for investment
Career opportunities *
The analysis intends to evaluate and analyze the data objectively. Template for SWOT analysis presented in a logical order that contributes to understanding and decision making, presentation, and discussion. The template encourages proactive thinking instead of relying on reflexes is instinctive and routine. Here is a version of the analysis with some questions that need to be answered during the evaluation process.
STRENGTH
* What are you good at?
* What resources do you have?
* What are the positive things that others like in you?
WEAKNESS
* What are the areas in which you need improvement?
* What are the resources that you lack?
* What others do not like in you?
OPPORTUNITIES
* What are the opportunities open for you?
* What are the areas that can be good for you?
* How can you convert your strengths into opportunities?
THREATS
* What can harm you?
* Who are the competitors?
* What kind of threats can be there because of your weaknesses?
So,
we can see that if the analysis is realistically conducted, one can
take the advantage of the strengths, opportunities can be utilized
efficiently and the threats and weaknesses can be reduced to improve the
overall functioning of an organization as well as of an individual.
This analysis method can be used in other way also that is, matching and
converting. Matching is done to explore the advantages and converting
is to transform the weaknesses into strengths. Other than this analysis,
some team building and individual games especially designed for SWOT
analysis can also be used.
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