Social media has done wonders for small business advertising. Print ads, radio ads, and television ads are effective, but the cost can blow a huge hole in your budget with no guarantee of success. Spend your entire advertising budget on a traditional media campaign, and a poorly-designed ad or a bland slogan can wash your money right down the drain.
Social media, on the other hand, is free. And it’s everywhere. To be clear, we’re talking about...
